Crafted software,
for business people

Web Power & Light grew out of a real problem: the existing WordPress membership plugins couldn't keep up. They were slow, fragile, and locked you into a single CRM. So we built Memberium: a membership platform that treats tags as a universal access primitive, keeps CRM logic in your CRM, and stays fast at scale.

That was 14 years ago. Today, Memberium runs on several thousand active sites.

We don't ship features that decide things for you. Memberium gives you ~45 individually-toggled security controls, a CRM-agnostic API, and a consistent hook namespace, because the right answer for one membership site is wrong for the next.

We instrument first: every access check, every webhook, every login is logged. We ship a daily census and Site Health tests, not because every site will use them, but because the site that needs them really needs them.

Engagements run directly with David, the person who wrote the code, with no layer of account managers in between. We work in PHP and SQL on the WordPress hook system, against the Redis and MariaDB stack your production site already runs, making the platform you chose work the way it should rather than re-platforming you.

David has described his work the same way for two decades: code is the ultimate box of legos, and business gives purpose to the creations. He founded Web Power & Light in 2006 on that premise and created Memberium in 2012 because the membership plugins already on the market couldn’t keep up with high-volume sites.

Before Memberium, David led IT and security work across defense and subscription businesses. At Litronic he directed the Fortezza program, building PKI and smart-card middleware for the Defense Messaging System as part of the Defense Department’s Common Access Card rollout. As VP of Technology at OneCoach he cut IT spend by $250,000 in his first three months while improving service. A decade of consulting filled the gaps between.

Memberium now runs on several thousand active WordPress sites and has peaked at 23 million managed users, and the largest single customer site served over one million. At that scale, performance and reliability are the design constraint the plugin was engineered around from the start.

WPAL actively maintains four products: Memberium for membership and content access, Sushi LMS for learning, the WPAL Helpdesk for support, and a consulting practice for architecture and integration work. Each one started as a problem Memberium customers kept bringing to the door.

David still leads Memberium’s engineering, keeping thousands of membership sites fast, reliable, and secure at scale. The original Infusionsoft (Keap) integration has since been joined by ActiveCampaign, FluentCRM and HighLevel, added one platform at a time. He also builds custom connectors to order when a client’s stack requires it. In 2025 he began Torii, a next-generation membership engine. He still ships the code, reads the logs, and takes the hard tickets himself.