Founder · Lead engineer
Twenty years building for the web. Founded Web Power & Light in 2006; started Memberium in 2012 and shipped Sushi LMS and the WPAL Helpdesk alongside it. Memberium now runs on several thousand active sites and peaked at 23 million managed users.
Figures as of 2026.
Background
Approach
David has described his work the same way for two decades: code is the ultimate box of legos, and business gives purpose to the creations. He founded Web Power & Light in 2006 on that premise and started Memberium in 2012 because the existing membership plugins couldn’t keep up with high-volume sites.
Before
Before Memberium, David led IT and security work in environments ranging from the Defense Department to subscription businesses. He directed the Fortezza program at Litronic, building PKI and smart-card middleware for the Defense Messaging System. He served as VP of Technology at OneCoach, where he cut IT spend by $250,000 in his first three months while improving service. A decade of consulting work filled the gaps between.
Today
David works in PHP and SQL, on the Memberium connector layer he started in 2012. The original Infusionsoft integration has since been joined by ActiveCampaign, FluentCRM, and HubSpot, added one platform at a time.
In their words
“He gets it done right the first time. He saves the day and solves problems other developers create or have not addressed.”
Ed Wotring Founder, Liftoro Systems — Client (2015)
“I think of him as my own personal super weapon. His attention to detail and ability to creatively solve problems is unparalleled.”
Lori R. Taylor Co-Founder, Sinkside Billboards & Firekeepers — Client (2014)
“In an industry characterized by overcharging and underdelivering, working with David was such the opposite that I had to wonder if I was dreaming.”
Jonathan Cronstedt Former Co-CEO, Kajabi — Client (2014)
“I cannot think of another individual who understands how to put together an enterprise technology infrastructure on a shoestring budget while managing every customer requirement as well as David.”
Jeff Narucki Fractional CPO, ex-$20B bank — Direct report (2009)
“He always demonstrated a strategic mindset with a can-do attitude, and drove our technology from a rating of “C” to a rating of “A+.””
Gene McNaughton Fractional Chief Growth Officer (160+ companies) — Colleague (2011)
“One of the best decisions I made was to ask David to join OneCoach. He took the company to the next level.”
Laurence Debruyne Marketing Strategist — Colleague at OneCoach (2011)
Work with David
Direct engineering engagements and Memberium licensing.
